12/8/2022 0 Comments Zoom daily active users![]() ![]() The “Zoooooom” visual representation of Zoom’s breadth of capabilities will be featured in a new ad campaign spanning digital, social, streaming, and out-of-home media such as billboards. (Don’t feel guilty if you didn’t know that the videoconferencing product we think of as Zoom is really named Zoom Meetings-I didn’t until I wrote this article.) It ditches the two Os in “Zoom” for six encircled icons, turning “Zoom” into “Zoooooom.” Each icon represents a Zoom product: Team Chat, Phone, Meetings, Rooms, Events, and Contact Center. Now the company wants to fix that misperception.įrom a messaging standpoint, the centerpiece of this effort is a new variant of the Zoom logo. “Because of many years of hard work, and also the pandemic crisis, understand that Zoom is a great company that truly helps people connect.” Still, he adds that Zoom has many happy users who think of it solely as a videoconferencing service. “The good news is, the trust is already there,” says Yuan, in a rare interview we conducted via-what else?-a Zoom call. Zoom daily active users software#The chat service’s rebranding is part of a larger Zoom initiative to convey all the communications problems its software can solve. Then there’s Zoom Chat, a Slack-like business messaging tool-which, as of today, is being renamed Zoom Team Chat to emphasize that it’s not just for use within video calls. Zoom Phone, launched in 2018, is a cloud-based replacement for old-school desk phones. Zoom might have a symbiotic relationship with online meetings, but that doesn’t mean it’s a one-trick pony. Way back in 2014, for instance, the company introduced ZoomPresence, a video collaboration service for conference rooms today, under the name Zoom Rooms, it offers everything from a virtual receptionist to the ability to reserve a desk. ![]() Thanks to its bacon-saving ubiquity during the COVID-19 pandemic, Zoom really is in the rarefied company of Google and Photoshop-products so synonymous with their categories that they’ve transcended mere nounhood. That’s Eric Yuan, the founder and CEO of Zoom, speaking-and a moment later, he retracts the claim: “I guess that’s too strong.” But he was right the first time. ![]()
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